Growth Strategist & Outbound Specialist
Bangalore, India
Hybrid (In-office presence required)
The Mission
Drive Qualified Pipeline for Enterprise Sales
Join Liya.Ai™ to be the engine of our B2B growth. Your mission is to directly tackle the problem of poor workplace mental health by securing qualified discovery meetings with People Leaders at mid-to-large-sized corporations across India. You will be pairing our innovative Hybrid EAP (Liya.Ai™) with the physical toolkit KOACH BOX.
What You'll Own
Building the Sales Engine
This is an entrepreneurial, performance-driven role focused squarely on outbound execution and pipeline building.
Target Account Strategy: Be the primary owner of the target account list. Conduct deep research on prospective companies (HR Heads, CHROs, Founders) to understand their specific needs, EAP usage rates, and budgetary cycles.
Strategic Outbound Execution: Design and deploy highly personalized, multi-channel outreach campaigns (primarily LinkedIn Social Selling and targeted email) to convert cold leads into booked, qualified discovery meetings.
Messaging Refinement (Sales Focus): Work closely with the Founder to leverage and test core value propositions. Your content creation is solely focused on high-impact, short-form messaging for outreach sequences—not general brand content (that is the Intern's role).
Qualification & Handover: Conduct initial qualification calls to assess fit and pain points (BANT criteria). Seamlessly transition qualified opportunities to the Founder for deep-dive product demonstrations and negotiation.
Process Ownership: Implement, maintain, and optimize the CRM (Customer Relationship Management) system and outreach tools to ensure data accuracy and scalable lead generation processes.
Why You Should Join?
Massive Sales Ownership: You are the first dedicated pipeline builder. Your performance directly drives revenue and determines company trajectory.
Direct Commercial Mentorship: Receive continuous, intensive coaching from a highly experienced HR-tech Founder on enterprise sales, negotiation, and strategic B2B commercial development.
Clear KPI: Success is measured by booked, qualified meetings—providing clear, performance-based career acceleration.
Meaningful Impact: You are selling a solution that improves employee retention, reduces stress, and tackles a critical business challenge.
Who You Are?
Experience: 1–2 years in a Business Development, Sales Development (SDR/BDR), or similar outbound client-facing role, ideally within B2B.
Execution Drive: Highly motivated, comfortable operating with autonomy, and possess the resilience necessary for high-volume outbound activity. You view 'no' as a necessary step towards 'yes.'
Strategic Communicator: An exceptional writer who can distill complex HR-Tech value into concise, persuasive, and professional outreach messages for senior executives.
Analytical & Organized: Capable of managing a sales pipeline, conducting detailed account research, and strictly maintaining CRM hygiene.
Mission-Alignment: A genuine passion for organizational effectiveness and using strategic sales to drive business and human impact.
Note
Specific, performance-based objectives and goal structures will be transparently discussed in detail with selected candidates during the final interview stages.
